{"id":1309,"date":"2015-09-26T07:29:59","date_gmt":"2015-09-26T06:29:59","guid":{"rendered":"https:\/\/freehand-design.com\/?p=1309"},"modified":"2017-11-22T09:40:39","modified_gmt":"2017-11-22T08:40:39","slug":"cyndi-lauper-volkswagen","status":"publish","type":"post","link":"https:\/\/freehand-design.com\/index.php\/cyndi-lauper-volkswagen\/","title":{"rendered":"Cyndi Lauper? Non, C&#8217;est UP!"},"content":{"rendered":"<p>Les br\u00c3\u00a9siliens ont beaucoup chant\u00c3\u00a9 Cyndi Lauper l&#8217;ann\u00c3\u00a9e pass\u00c3\u00a9. En tout cas, Volkswagen a fait un UP-grade dans sa musique!<\/p>\n<p>Durant un demi-si\u00c3\u00a8cle, Volkswagen a b\u00c3\u00a2ti sa marque sur un message de confiance. Une communication d&#8217;autant plus mise \u00c3\u00a0 mal par l&#8217;actualit\u00c3\u00a9 qu&#8217;elle a fait le succ\u00c3\u00a8s du constructeur. \u00c2\u00abC&#8217;est pourtant facile de ne pas se mentir\u00c2\u00bb. La marque s&#8217;est construite sur le s\u00c3\u00a9rieux et la qualit\u00c3\u00a9 allemande. Cette rigueur reconnue a contribu\u00c3\u00a9 \u00c3\u00a0 cr\u00c3\u00a9er une vraie relation de confiance avec son public. Malgr\u00c3\u00a9 les nouvelles actuelles.<\/p>\n<p>Les spots publicitaires diffus\u00c3\u00a9s \u00c3\u00a0 la t\u00c3\u00a9l\u00c3\u00a9vision au cours des derni\u00c3\u00a8res ann\u00c3\u00a9es sont \u00c3\u00a9galement int\u00c3\u00a9ressants. Ils montrent une marque qui n&#8217;h\u00c3\u00a9site pas \u00c3\u00a0 mettre en avant sa fiabilit\u00c3\u00a9 et son honn\u00c3\u00aatet\u00c3\u00a9 vis-\u00c3\u00a0-vis des ses clients.<\/p>\n<p>Alors, let&#8217;s sing Cyndi Lauper version UP!<\/p>\n<div align=\"center\"><iframe loading=\"lazy\" width=\"889\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/gpMENbYUfQg?rel=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Ficha do Filme<br \/>\nAnunciante: Volkswagen<br \/>\nT\u00c3\u00adtulo: Have fun<br \/>\nProduto: up!<br \/>\nDiretor Geral de Cria\u00c3\u00a7\u00c3\u00a3o: Luiz Sanches<br \/>\nDiretor de Cria\u00c3\u00a7\u00c3\u00a3o:  Andr\u00c3\u00a9 Kassu, Marcos Medeiros<br \/>\nCria\u00c3\u00a7\u00c3\u00a3o: Pernil, Andr\u00c3\u00a9 Gola, Marcelo Nogueira, Benjamin Yung Jr<br \/>\nProdutora: Paranoid<br \/>\nProdutor executivo: Egisto Betti<br \/>\nDire\u00c3\u00a7\u00c3\u00a3o: Dulcidio Caldeira<br \/>\nFotografia: Javier Juli\u00c3\u00a1<br \/>\nAtendimento Produtora: Arthur Machado<br \/>\nTrilha \/ Locutor: Raw Audio<br \/>\nMontador \/ Editor: Alex Lacerda<br \/>\nFinalizadora: ClanVFX<br \/>\nRTVC: Vera Jacinto, Rafael Motta, Ana Paula Casagrande e Diego Villas B\u00c3\u00b4as<br \/>\nAtendimento: Gustavo Burnier, Filipe Bartholomeu, Christiano Bock, Caio Franco<br \/>\nPlanejamento: Jos\u00c3\u00a9 Luiz Madeira, Cintia Gon\u00c3\u00a7alves, Sergio Katz, Marcus Freitas, Denis Camargo, Tatiana Weiss, Rodrigo Friggi<br \/>\nM\u00c3\u00addia: Brian Crotty, F\u00c3\u00a1bio Urbanas, Peterson Fernandes, Renata Bordin, Patricia Pilan<br \/>\nAprova\u00c3\u00a7\u00c3\u00a3o: Axel Schroeder, Artur Martins, Tiago Lara, Ana Paula Lob\u00c3\u00a3o, Mari Negrini<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les br\u00c3\u00a9siliens ont beaucoup chant\u00c3\u00a9 Cyndi Lauper l&#8217;ann\u00c3\u00a9e pass\u00c3\u00a9. En tout cas, Volkswagen a fait un UP-grade dans sa musique! Durant un demi-si\u00c3\u00a8cle, Volkswagen a b\u00c3\u00a2ti sa marque sur un message de confiance. Une communication d&#8217;autant plus mise \u00c3\u00a0 mal par l&#8217;actualit\u00c3\u00a9 qu&#8217;elle a fait&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[45,58],"tags":[70,71,72,73],"class_list":["post-1309","post","type-post","status-publish","format-video","hentry","category-blog","category-marketing","tag-brasil","tag-inspiracao","tag-inspiration","tag-marketing","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cyndi Lauper? 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